Practitioners Guide to Lean Campaigns
Lean Campaigner
Lean Campaigner
Putting Together a Lean Campaign Team
The mantra of Lean teams laid out by Eric Ries in The Start-Up Way. “Think big. Start small. Scale fast.” A Lean Campaign team has all the normal challenges of assembly a group such as team building and challenges unique to the environment.
Read more
Lean Campaigner
The Lean Campaigner Process - A New Way to Grow
The Lean Campaign process uses a prioritized backlog-based approach, rapid iteration, and validated learning to maximize revenue impact with an integrated team approach including sales, marketing, product and customer success
Read more
×