01. Strategy

The first place to always start is strategy. There are several aligned frameworks that are important to work through to create and document your core strategy artifacts. These should all be accessible to the entire company in a simple format, such as Google Slides.

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No matter how talented your marketers, sales team, product managers and creatives are, it seems every growth team faces the same challenges. Trouble keeping up with fast-changing customer, competitive, and technological changes. A lack of transparency into what the marketing team is working with key stakeholders like sales and support unclear on what is coming and frustrated by a lack of input. Reliance on fixed plans over dynamic market exploration.

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